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Monday September 13, 2004 22:37 by Michael Hennigan - Finfacts.com finfacts at finfacts dot ie 087 2474328
Some objectivity in car reviews but none in house reviews It is strange that while it is often said that the purchase of a house is the biggest decision which most people have to make, newspapers make no claims that property reviews are objective. Nevertheless, they are presented under journalists' bylines, sometimes following a site visit, but the resultant copy does not differ from what an estate agent would produce. Car reviews are more objective generally than house reviews but motor manufacturers can provide lavish corporate junkets and it is hardly a surprise that the marketing spend can pay dividends. |
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