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McDonald's profits slump in face of junk food battle
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Tuesday September 28, 2004 18:05 by Slarti
"Fast food giant McDonald's profits have plunged in Britain to the worst level since they launched 30 years ago, as it continues to battle the war on junk food. So it seems that all that work people put in exposing the environmental effects of MacDonalds and the way they treat their staff was unnecessary. I think we mostly assumed that people knew that fried food made you fat but it seems not. Now that someone's pointed that out it seems to be having an effect. if only we'd thought of that |
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Jump To Comment: 1which they credit to the launch of a new healthy eating range of salads. I sat stoneyfaced a few weeks ago listening to a table of fashion photographer pretty young things give each other quick fix tips on european capitals- places to go, places to drink places to eat, I couldn't get my head around Mc Donald's "being the place for salad" in Dusseldorf.
One of the table, realised my discomfort, (i've long outgrown ranting at strangers) and changed the topic... to fast cars.
;-)
In the USA Mc Donalds under pressure from "supersizeme" the movie, (at link) have withdrawn their super size portions.
http://www.supersizeme.com/