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Victory for Schools as Irish Independent Scraps Voucher Scheme
national |
education |
feature
Wednesday January 27, 2010 11:41 by Mark C - CCFE - Campaign for Commmercial-free Education
Independent Newspapers abandons its “Building for the Future” scheme just weeks after its high-profile launch
Irish primary schools celebrated a victory this week as Independent Newspapers abandoned their “Building for the Future” scheme just weeks after its high-profile launch.
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The Campaign for Commercial Free Education urged schools to boycott the commercially-driven promotion and pointed out that a single stream school (8 classes X 27 children X 20 tokens X €1.80 per copy) must give Independent Newspapers €7,776 in sales plus thousands more in free advertising and promotion within the school.
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