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Wednesday May 19, 2010 12:13
by Brian Alance
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Comments (2 of 2)
Jump To Comment: 1 2The almighty bottom line.Shell spend more on ads in the FT annually than Amnesty could dream of for a years budget.
Nice exposure though,confirms the FT's long suspected numeracy.Or is it numerology?Watch BP spend more in cleaning up their image over the next year than they will cleaning up the Gulf.
Business is business, is the bottom line morality of business.