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Pro-bloodsports group nominated for PR award!
international |
arts and media |
opinion/analysis
Thursday May 26, 2011 19:09 by Against Bloodsports
Disgraceful if RISE gets award!
What RISE called "sport" in its PR campaign! Ask PR Institute to drop cruelty campaign from awards shortlist
26 May 2011
The Irish Council Against Blood Sports is calling on the Public Relations Institute of Ireland (PRII) to drop the RISE campaign from its 2011 Awards shortlist. In an email to the group's CEO, we highlighted that the campaign was criticised for spreading misinformation and that the deerhunt ban it fought was widely welcomed by the Irish public.
In our letter to PRII CEO, Gerry Davis, we questioned the inclusion of RISE on the shortlist for the so-called 2011 Awards for Excellence in Public Relations.
"The RISE campaign was a highly reprehensible campaign," we stated. "It attempted to block a ban on the Ward Union carted deer hunt - one of Ireland's worst examples of cruelty to animals. This internationally condemned activity, now thankfully illegal, involved taking out a pack of hounds and chasing a terrified, farm-bred deer across the countryside. Carted deer hunting was cruel from beginning to end. Among the victims of the Ward Union were a deer that died from fractured ribs, a deer that died as a result of 'dry drowning' having fallen into a quarry, a deer that dropped dead with a ruptured aorta, a deer choked to death in a wood and a deer that died from a ruptured aortic aneurism."
The RISE campaign aimed to convince the public and politicians that "Hunting is not cruel to the deer" and "is not a danger to the public". We have presented Mr Davis with evidence showing that both of these claims are untrue.
This includes details of an incident in December 2009 in which a hunted deer jumped on to a road, was struck by a car, smashed into its windscreen and suffered a fractured leg before hobbling away in agony. It was later caught and shot in the head. The occupants of the car were said to be badly shaken and lucky to be alive.
Referring to Section 7 of the Code of Lisbon to which the PRII subscribes ("Any attempt to deceive public opinion or its representatives is forbidden") and to the Code of Athens which discourages the circulation of information which is "not based on established and ascertainable facts", we pointed out that the RISE campaign was criticised for scaremongering and spreading misinformation.
Meath Councillor, Shane Cassells, is on record as saying; "I was very pleased to speak out against the MISTRUTHS which the RISE campaign are using to try and advance their cause."
Senator Ivana Bacik too was unhappy with RISE, describing their tactics as "UNACCEPTABLE" and stating that they engaged in scaremongering (Seanad debate, 30th June 2010).
Government Minister, John Gormley, was also very critical of the RISE campaign. In the Winter 2010 edition of Country Sports and Country Life magazine, he is quoted as saying "RISE's campaign was one not based on any foundation of respect. Its supporters and representatives continued to make a series of FALSE CLAIMS that the Greens' policy was opposed to shooting and angling, which is simply NOT TRUE. RISE supporters went to extreme lengths. For example cars outside a church belonging to people attending a religious service organised by Mary White TD were covered with leaflets saying Greens RIP. In another instance eggs were pelted at cars."
The Irish Times of June 29, 2010 reported that "members of the Rural Ireland Says Enough! (RISE!) campaign group...booed and jeered" Minister John Gormley and Minister of State Mary White as they attended the opening of a library in Borris. The report outlined that eggs were placed on the bonnet and inside the interior of the Minister's State car and that GardaI had to remove Rise! stickers which protesters attached to the state car. Minister Gormley described the protesters' behaviour as "MALICIOUS" and "UNACCEPTABLE".
In the Offaly Express of May 11, 2010, the then Councillor, and current TD, Barry Cowen, similarly criticised RISE. He stated: "Having recently attended a public meeting organised by RISE, I feel it necessary to re-affirm the Bills' contents and refute the claims by RISE that there is some wider agenda...RISE are WRONG to suggest there is some wider agenda. Minister Gormley recently confirmed the legislation will not have any implications for other country pursuits such as fox hunting, hare hunting, hare coursing or deer stalking. This bill only affects those involved in stag hunting, any suggestion otherwise by RISE is MISLEADING and FALSE."
ICABS has suggested that RISE could be replaced on the shortlist with the successful, positive, public relations campaigns by animal welfare groups which were instrumental in securing a historic ban on carted deer hunting.
"This campaign was based on an approach the Public Relations Institute would surely favour," we remarked. "This involved the presentation of evidence-backed facts, a respectful approach to lobbying politicians, good-natured demonstrations and helpful collaboration with members of the public negatively affected by hunting."
ACTION ALERT
Please lodge a complaint with the CEO of the Public Relations Institute of Ireland and ask them to drop the RISE campaign from the shortlist.
Mr Gerry Davis
Chief Executive
Public Relations Institute of Ireland
8 Upper Fitzwilliam Street
Dublin 2
Tel: +353 1 661 8004
Fax: +353 1 676 4562
gerry@prii.ie
With a copy to:
cyrilla@prii.ie;info@globalalliancepr.org;info@prca.ie;janew@cipr.co.uk
Global Alliance for Public Relations and Communication Management of which PRII is a member
Public Relations Consultants Association (Ireland) which is co-hosting the awards
Chartered Institute of Public Relations Northern Ireland which is co-hosting the awards
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Comments (8 of 8)
Jump To Comment: 1 2 3 4 5 6 7 8The idea of a PR award for a group that was CAUGHT RED HANDED LYING about carted stag hunting last year would be a disgrace. One of the practises PUBLICLY endorsed and supported by RISE is so-called "terrier work", an integral part of foxhunting in Ireland. Here is what the practise involves:
http://www.youtube.com/watch?v=uPcQl7cvwt8&feature=relmfu
As far as I have seen and heard, everyone loves Irish people. Not only for the charming gift of the gab, but for charisma, hospitality, and generally being so kind.
This is why I am incredulous that you have a Pro-Bloodsports group nominated for a PR award. It must not happen! It will ruin all the good work you do for animals! All of us who KNOW Irish people to be animal lovers who do NOT like hunting, we beseech of you, NOT to let this group called; RISE be nominated.
Thank you for considering this plea.
Donni De-Ville
Please do not give cruel group 'rise' a nomination for an award - they are evil epitomised!!!
The cause of the organization for which the PR work was done or the PR firm for the quality of the campaign?
If, as I suspect, the latter, are you insane? Do you even know what PR is? (I suspect not because of the reference to "lies")
If this is an award for a PR camapaign then the goodness or evil of the cause is irrelevant. All that should be considered is how well the camapign makes the case to the intended target (the "public"), how well it spins lies or distortions into believeable truths, etc. THAT is what PR is all about and why we call PR specialists "spin doctors". It's their JOB.
Sorry folks, but an award for "job well done" is more likely when the cause is hard to defend. Hard to show your true talents in PR when the rightness of the cause sells itself. PR firms win most of their awards as "black hats", not as "white hats". The more the underlying cause seems right and good, the less manipulation of public opinion is needed.
Compare to other professional specialists. Think lawyers. When are we most likely to think a defense lawyer has accomplidhed the most? When he or she gets off a person who looks to be innocent or when manages to win an acquittal for somebody who appears obviously to be guilty?
PR is just short for PR-op-agenda, aka, hasbara.
So to call it lies is a tautological truism.
And, as you rightly point out, lawyer is pronounced LIAR, the practitioners being very professional at the delivery of concentrated bullshit for their clients, a practise not too distant from the oldest profession of them all, other than that it involves considerably more education than the average unfortunate streetwalker has the benefit of, to attain such zeniths of deceit.
to expect ethical behaviour of such lowlifes is innocent in the extreme. They would instantly be expelled from their professional status at any hint of ethical thinking, never mind actual praxis.
ICABS Action Alert Video
http://www.youtube.com/watch?v=3XWOIKuStgg
An update on this...RISE didn't win the big award, and anti-bloodsports campaigners protested outside the Conrad Hotel in Dublin while the Gala final was going on inside.
A message to RISE...
Protesters at the PR Institute of Ireland awards event...RISE failed to win after an eight week campaign by animal advocacy groups.
Not many people realise that the RSPCA originated in Connemara.
Richard ("Humanity Dick") Martin was MP in the House of Commons for Connemara in the late 18th century.
This landlord made a little prison on Ballinahinch lake in Connemara for anybody who hit a donkey.
You can still see the charming ivy covered "The House in the Lake" as you drive from Galway to Clifden.
It was a prison!