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Victory for Schools as Irish Independent Scraps Voucher Scheme
national |
education |
feature
Wednesday January 27, 2010 11:41 by Mark C - CCFE - Campaign for Commmercial-free Education
Independent Newspapers abandons its “Building for the Future” scheme just weeks after its high-profile launch
Irish primary schools celebrated a victory this week as Independent Newspapers abandoned their “Building for the Future” scheme just weeks after its high-profile launch.
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The Campaign for Commercial Free Education urged schools to boycott the commercially-driven promotion and pointed out that a single stream school (8 classes X 27 children X 20 tokens X €1.80 per copy) must give Independent Newspapers €7,776 in sales plus thousands more in free advertising and promotion within the school.
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Jump To Comment: 1 2 3 4are for learning....not exploitation.
Well done to all those involved in achieving this victory. Brilliant!!
Very pleased to see that this tawdry scheme has been quietly consigned to the marketing dustbin.Let’s hope that this marks the begining of the end for all such cheap , publicity-seeking schemes .
I wrote to my TD to complain about the scheme last year using a brilliant, simple-to –use, free to use ,on-line tool designed to contact politicians by email . It’s called contact.ie. There is an indymedia exclusive interview with the site’s founder here:
https://www.indymedia.ie/article/90177
I commend the growing awareness about the intrusion of big business into schools. It recalls a recent news item where a TD prided himself in getting 4 multnational businesses in North Mayo to take up a supportive position in relation to 4 secondary schools in the area. As a former teacher I would feel quite offended that such is deemed necessary as it questions my professional ability to prepare my students for life. The TY does that with excellence already.
I would also question the going into schools looking for votes for talent contests where students are urged to put loyalty to area over judging the excellence of talent. Why not teach students how to judge excellence. Much greater contribution to the development of the critical faculties, the goal of all education.
Check out New Documentary on Commercialism in Irish Schools:
http://www.peoplebeforeprofit.ie/node/294